Aiden : Generative AI Marketing Content Tool

Aiden is a cutting-edge generative AI platform designed specifically for marketing teams in the B2G sector. The platform addresses the unique challenges of creating content that is both medically accurate and brand-compliant, while maintaining the efficiency benefits of AI generation.

As the lead product designer, I was responsible for creating a user experience that balances powerful AI capabilities with intuitive controls, allowing marketing professionals to generate content with confidence.

Key Features

• AI-powered content generation with medical accuracy verification
• Brand voice and style customization
• Collaborative workflow tools for team review
• Compliance checks for regulatory requirements
• Multi-format output for various marketing channels

Design Process

The design process began with extensive user research, interviewing marketing teams to understand their content creation workflows and pain points. We identified that while they were excited about AI's potential, concerns about accuracy and brand consistency were significant barriers to adoption.

I developed a user-centered design approach that emphasized transparency in the AI generation process, clear feedback mechanisms, and intuitive editing tools. The interface was designed to feel familiar to marketing professionals while introducing powerful new capabilities.