Lionsgate : Marketing Dashboard

The Lionsgate Marketing Dashboard is a comprehensive analytics platform designed for film and entertainment marketing teams. It provides real-time insights into campaign performance across multiple channels and audience segments.

I led the redesign of this critical business tool, transforming it from a data-heavy, difficult-to-navigate interface into an intuitive, action-oriented dashboard that helps marketing teams make faster, more informed decisions.

Key Features

• Unified marketing metrics across digital and traditional channels
• Audience segmentation and demographic insights
• Campaign performance comparisons and benchmarking
• Predictive analytics for campaign optimization
• Customizable reporting and data visualization

Design Process

The redesign began with a thorough audit of the existing dashboard and interviews with marketing teams to understand their data needs and decision-making processes. We identified that users struggled with information overload and difficulty finding actionable insights.

I developed a new information architecture that prioritized key metrics and implemented progressive disclosure for detailed data. The visual design was focused on clear data visualization with consistent patterns that help users quickly identify trends and outliers.