Reckitt : Target setting tool

The Target Setting Tool for Reckitt is a strategic planning platform that helps product teams set, track, and optimize performance targets across their consumer goods portfolio. The tool combines historical data analysis with market insights to help teams set ambitious but achievable goals.

I was the product designer responsible for creating an intuitive interface that simplifies complex data analysis and decision-making processes for diverse stakeholders.

Key Features

• Historical performance visualization and analysis
• Market trend integration and competitive benchmarking
• Scenario planning and forecasting tools
• Collaborative target setting workflows
• Progress tracking and adjustment recommendations

Design Process

The design process began with stakeholder interviews across different departments to understand the various needs and constraints in the target-setting process. We discovered that the existing process was fragmented across multiple tools and lacked consistency.

I developed a unified interface that caters to both data analysts and executive decision-makers, with appropriate levels of detail and control for each user type. The design emphasizes clarity in data visualization and provides guided workflows to simplify complex analytical tasks.