Price - demand relationship

This research project explored the complex relationship between pricing strategies and consumer demand across different product categories. The study aimed to provide actionable insights for optimizing pricing decisions to maximize both market share and profitability.

I conducted an in-depth analysis of price elasticity, examining how demand sensitivity varies across product types, market segments, and customer demographics.

Key Findings

• Identified significant variations in price elasticity across different product categories
• Discovered non-linear relationships between price points and perceived value
• Mapped price threshold effects where demand behavior changes dramatically
• Analyzed how competitive pricing influences elasticity within market segments
• Explored the impact of promotional pricing on long-term demand patterns

Methodology

The research combined econometric modeling with behavioral economics principles. I collected data from multiple sources, including sales records, market surveys, and consumer behavior studies.

The analysis involved regression modeling to quantify elasticity coefficients, segmentation analysis to identify customer price sensitivity groups, and time-series analysis to understand seasonal and trend factors. The findings were translated into practical pricing strategy recommendations for different market scenarios.